Privacy policy

We are committed to safeguarding your privacy and protecting the confidentiality of any information provided while using our website. This Privacy Policy outlines in detail how we collect, utilize, and safeguard your data. We value transparency and strive to ensure that you have a clear understanding of our data handling practices. This policy is effective as of 01.01.2023, and any updates or modifications will be promptly reflected on this page.

Information We Collect

We collect a variety of information to better understand your needs and provide you with a personalized experience. This may include:

• Personal Information: Such as your name, contact details (including email address), demographic information (such as postcode, preferences, and interests), and any other information provided voluntarily.
• Usage Data: Information about your interactions with our website, including browsing history, pages visited, and duration of visits.

How We Use Your Information

We utilize the information collected for various purposes, including:

For Customers:

• Account Setup: Creating and managing customer accounts to facilitate seamless interactions with our website.
• Communication: Keeping you informed about our products, services, promotions, and other relevant updates.
• Marketing: Sending promotional emails, newsletters, and targeted advertisements based on your preferences and interests.
• Market Research: Conducting surveys and analyzing customer feedback to improve our offerings and tailor them to your needs.
• Personalization: Providing personalized recommendations, content, and offers based on your browsing and purchase history.

For Website Users:

• Website Functionality: Ensuring the smooth operation of our online store and optimizing user experience.

• Website Management: Administering, maintaining, and enhancing the functionality of our website.

• Security: Implementing measures to protect our website against unauthorized access, fraud, and other security threats.

• Analytics: Analyzing website traffic, user behavior, and advertising effectiveness to make informed business decisions and optimize our marketing strategies.

Legal Basis for Processing

We process your data on the following legal bases:

• Consent: When you voluntarily provide your information or explicitly consent to its processing.
• Contractual Necessity: When processing is necessary for the performance of a contract, such as fulfilling orders and providing requested services.
• Legal Obligation: When processing is required to comply with applicable laws, regulations, or legal obligations.
• Legitimate Interests: When processing is necessary for our legitimate interests, provided that such interests are not overridden by your rights and freedoms.

Sharing Your Information

We may share your data with the following parties:

• Business Associates Suppliers: Third-party vendors, service providers, and business partners who assist us in operating our website, fulfilling orders, and delivering products and services.
• Contractors: External contractors and consultants engaged to provide specialized services, such as website development, marketing, and analytics.
• Prospective Buyers Sellers: In the event of a merger, acquisition, sale, or transfer of assets, your information may be disclosed to prospective buyers, sellers, or their advisors.
• Legal Authorities: When required by law or legal process, or to protect and defend our rights, property, or safety, we may disclose your information to legal authorities, government agencies, or law enforcement officials.

Data Retention

We retain your information for the duration necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable laws and regulations. The specific retention periods may vary depending on the nature of the data and the purposes for which it is processed.

Your Rights

Under applicable data protection laws, you have certain rights regarding your personal information, including:

• Right to Access: You have the right to request access to the personal data we hold about you and receive a copy of such data.
• Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data.
• Right to Erasure: You have the right to request the deletion or removal of your personal data under certain circumstances.
• Right to Object: You have the right to object to the processing of your personal data in certain situations, such as direct marketing or processing based on legitimate interests.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller.
• Right to Restriction of Processing: You have the right to request the restriction of processing of your personal data under certain circumstances, such as when you contest the accuracy of the data or the processing is unlawful.

To exercise any of these rights or inquire about the processing of your personal data, please contact us using the information provided at the end of this Privacy Policy.

Payment Information

We collect and process your payment information solely for the purpose of processing purchases, preventing fraud, and ensuring the security of transactions. We utilize industry-standard encryption and security measures to safeguard your payment details and protect them from unauthorized access or disclosure.

Unsubscribe

If you no longer wish to receive promotional emails, newsletters, or marketing communications from us, you can unsubscribe at any time by clicking the unsubscribe link provided in the email or contacting us directly. We will promptly honor your request and cease sending such communications. Changes to Privacy Policy

We reserve the right to update, amend, or modify this Privacy Policy at any time without prior notice. Any changes or updates will be effective immediately upon posting on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

Contact Us

If you have any questions, concerns, or inquiries regarding this Privacy Policy or our data handling practices, please contact us using contact form.

Conclusion

Thank you for taking the time to review our Privacy Policy. We are committed to protecting your privacy and ensuring the security and confidentiality of your personal information. By continuing to use our website, you acknowledge that you have read, understood, and consent to the terms outlined in this Privacy Policy.

Last Updated: 1.02.2024